نبض البلد - Under the Patronage of Minister of Tourism and Antiquities Dr. Imad Hijazeen
"Salt” Beach Opens at the Dead Sea Amid a Distinguished Atmosphere and Strong Attendance from Tourism Sector Partners
For Immediate Release
"Salt” Beach was officially opened yesterday in the Dead Sea area under the patronage of Minister of Tourism and Antiquities Dr. Imad Hijazeen, in the presence of tourism sector partners and service providers. The event took place in a distinguished atmosphere, reflecting the project’s significance and its role in diversifying recreational options and enhancing the Dead Sea’s appeal to families and visitors.
The opening ceremony featured a welcoming atmosphere and notable organizational arrangements. Attendees praised the high standard of organization and event coordination, while having the opportunity to experience firsthand the site’s natural beauty, distinctive features, and tourism potential, as well as its promising opportunities for developing comprehensive recreational experiences for visitors.
Firas Al-Bashir, Chief Executive Officer of FHM, a company specializing in hotel and restaurant management and operations and the operator of the Dead Sea Tourist Beach, said that the opening of "Salt” Beach forms part of ongoing efforts to develop Jordan’s tourism product and provide comprehensive recreational experiences. He emphasized the importance of partnerships with tourism sector stakeholders in enhancing service quality and strengthening the area’s competitiveness.
Al-Bashir added that the company focuses on developing tourism facilities, supporting tourism activity and the local economy, and creating employment opportunities for members of the local community through continued investment in high-quality tourism projects that help strengthen the Dead Sea’s position as a distinctive tourism and leisure destination.
Al-Bashir also praised the role of the Jordan Free and Development Zones Group in developing the Dead Sea Development Zone and attracting quality investments. He highlighted its contribution to creating a supportive environment for hotel and recreational projects, developing infrastructure and services, expanding employment opportunities, and empowering local communities.
The opening of "Salt” Beach comes as part of broader efforts to diversify recreational facilities, enhance the visitor experience, and strengthen cooperation between investors and stakeholders across the tourism sector. These efforts aim to support the local economy and reinforce the Dead Sea’s position as one of Jordan’s leading tourism and investment destinations.
